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FMCG SUSTAINABILITY 'PERFORM OR PERISH'
Seminar
"TO BE OR NOT TO BE, that is the FMCG question..."
-with apologies to William Shakespeare's Hamlet
Fact is, major retailers are literally 'bowling along' towards new levels of 'sustainability' achievement and reporting.
If you have been watching Europe, in particular, and also the USA, you will have noted that retailers sustainability measures are reflected by...the content of the supermarket shelf. Their sustainability measure, publicly and privately, is largely determined by supplier companies.
So, increasingly the retailers will look to the sustainability of their supply chain. That is, your own company.
Woolies goes green with sustainability push...
Annual General Meeting 2008: Michael Luscombe, CEO of Woolworths Ltd, discussed its sustainability strategy. He said management is aiming for a 40 per cent cut in carbon dioxide emissions by 2015…and more....
Coles Group goes green with sustainability plan...
Paul Lang, Environmental Manager Coles 2008, points out that sustainability initiatives have already been successfully deployed and what to expect in the surge to enhanced sustainability…including programs for supplier companies to 'engage' and 'contribute'...
Are you hearing the message? Overseas retailers - such as WalMart, Tesco, ASDA, Sainsbury's etc - are well down the sustainability track, with some traditional brands 'off shelf' or 'on notice' for deletion. Australia is now in ‘catch up fast' mode.
The Institute has worked a plan for supplier companies. We want to invoke and explore strategies to enable FMCG supplier/manufacturers to stay well inside the retailer loop - and keep their product on the shelf. Some retailers have not released much of their future intentions, so we see our role as defining some key aspects and ensuring that senior management are not caught 'on the hop'. The Institute has uncovered aspects that ALL fmcg companies need to evaluate and factor into their planning.
A few companies have moved to secure the 'high ground' in the sustainability stakes. But, a lot companies think they are 'safe' - but will soon discover the real strength, or otherwise, of their relationship with retailers.
WHO SHOULD ATTEND: This seminar is for CEO's, Marketing and Sales Management and all who have an influence and responsibility towards the future of your business.
Join management colleagues from forward thinking companies - including Reckitt Benckiser, Coca-Cola Amatil, Johnson & Johnson, Visy Industries, Patties Foods, Formrite, Ocean Spray International, etc
#
FMCG SUSTAINABILITY: 'PERFORM OR PERISH' SEMINAR
DATE : Wednesday, 22nd April 2009
VENUE : Macquarie Graduate School of Management,
99 Talavera Rd, North Ryde (Sydney)
AWARD : Earn your 'Sustainability Strategy
Certificate 2009'
COST : $440 (inc gst) additional delegate $220
PLACES LIMITED
BOOKINGS by email: salesstrategy@bigpond.com or telephone (03) 9848 5515
There is no alternative. Sustainability marks the cornerstone of the marketplace and must be on the agenda on your next budget planning sessions
#
HOSTED BY
-SALES & MARKETING INSTITUTE
SPONSORED BY
-FMCG SUSTAINABILITY INSTITUTE
-ECOSteps
-SIX DEGREES EXECUTIVE
PROGRAM***PROGRAM***PROGRAM
Includes:
*
Address by major retailer (Woolworths Ltd)
*
"GOVT FUNDED RESEARCH ON SUSTAINABILITY"
Research in conjunction with Deloitte
*
"LEVERAGING STRATEGIC SUSTAINABILITY FOR COMPETITIVE ADVANTAGE"
*
Workshop
- explores differentiated sustainability strategy: how to win the hearts, minds, and importantly, wallets of customers and consumers. A commercial approach to sustainability is not an oxymoron – economy is one of the three pillars of sustainability!
*
and more
LIMITED PLACES. BOOK 'earlybird' NOW
IS YOUR FMCG COMPANY SUSTAINABLE...?
NEXT STEPS TO FMCG SUSTAINABILITY
FMCG ‘SUSTAINABILITY MATTERS’ SEMINAR
The Sales & Marketing Institute is delighted to present “SUSTAINABILITY MATTERS” seminar (in Sydney).
What is 'sustainability'?
-Can your company ignore becoming more sustainable?
-How can it be measured?
-Will being sustainable count in important areas - such as greater acceptance by retailers and supply chain partners?
-When will major retailers INSIST its suppliers be acceptably sustainable?
Sustainability is rapidly forming as the most vital corporate survival element - and our practical ‘how-to, right now’ facilitation and case studies seminar will reaffirm your present progress in sustainability practices and/or provide simple steps to ensure your company can reach for best practice.
There seems no real alternative. Sustainability marks the cornerstone of the marketplace and will very soon be on the agenda for your next budget planning sessions
The pressure is on all companies to perform sustainably - and that pressure is mounting. The key - for retailer and supplier - is to run your business in an environmentally responsible manner, but it does require a significant commitment within the corporation…and not just money. Smarter thinking will count as never before.
Woolies goes green with sustainability push...Annual General Meeting: Michael Luscombe, CEO of Woolworths Ltd, discussed its sustainability strategy. He said management is aiming for a 40 per cent cut in carbon dioxide emissions by 2015…
Coles Group goes green with sustainability plan...Paul Lang, Environmental Manager Coles, will tell the Sustainability Conference in October 2008 that sustainability initiatives have already been successfully deployed and what to expect in the surge to sustainability…
EVENT : "SUSTAINABILITY MATTERS" Seminar
DATE : Wednesday, 22nd April 2009
VENUE : Macquarie Graduate School of Management,
99 Talavera Road, North Ryde (Sydney)
COST : $440 (inc gst) additional delegate $220
BOOKING : email: salesstrategy@bigpond.com or
telephone (03) 9848 5515
HOSTED BY
-SALES & MARKETING INSTITUTE
SPONSORED BY
-FMCG SUSTAINABILITY INSTITUTE
-ECOSteps
-SIX DEGREES EXECUTIVE
"SUSTAINABILITY MATTERS"
Following on from the SUSTAINABILITY CONFERENCE (22 October in Sydney - sponsored by the Sales & Marketing Institute (and others), we move from the excellent ‘theory’ of that morning session to some practical aspects of sustainability within FMCG.
The pressure is on all companies to perform sustainably - and that pressure is mounting fast. The key - for retailer and supplier - is to run your business in an environmentally responsible manner, but it does require a significant commitment within the corporation.
It is about competitiveness at all levels. If your company does not commit to the objective, it may lose its market position and integrity...irrespective of the quality of your products.
EVENT : "SUSTAINABILITY MATTERS"
DATE : Wednesday, 19th November 2008
VENUE : Macquarie Graduate School of Management,
Macquarie Park (Sydney)
COST : $440 (inc gst) additional delegate $220
BOOKING : email: salesstrategy@bigpond.com or
telephone (03) 9848 5515
PROGRAM***PROGRAM***PROGRAM
9.10 : Registration
*
9.25 : WELCOME
*
9.30 : SESSION ONE
Address by retailer (TBA)
*
10.10 : SESSION TWO
"GOVT FUNDED RESEARCH ON
SUSTAINABILITY"
Research in conjuction with Deloitte
-David Evans, Chair of Project & Managing
Director, SPOS
*
11.00 : Morning Tea
*
11.25 : SESSION THREE
"LEVERAGING STRATEGIC SUSTAINABILITY FOR
COMPETITIVE ADVANTAGE"
How to move the agenda to the other side of the
balance sheet
Does your company see sustainability as a cost
of doing business, or a potential source of
profit? Carbon reduction and Corporate Social
Responsibility programs will soon become an
industry hygiene factor. So what’s next? Smart
companies are thinking about how the old concept
of ‘unique selling point’ applies to the new
business environment of sustainability.
*
12.15 SESSION FOUR
This session explores differentiated
sustainability strategy: how to win the hearts,
minds, and importantly, wallets
of customers and consumers. A commercial
approach to sustainability is not an oxymoron –
economy is one of the three pillars of
sustainability!
Participants will explore:
o The three levels of sustainability and what they
mean for your business
o Commercial opportunity identification in the
sustainability context
o Differentiated sustainability strategy and who
is doing it well
o Tips for progressing the agenda in your
company
-Session 3 & 4 is presented by the FMCG
Sustainability Institute. The presenters are
Director Brent Couper; one of Australia’s most
highly regarded sustainability specialists, and
Director Peter Huskins; Retail and FMCG industry
leader and consultant
*
1.05pm : Luncheon
*
2.05 : SESSION FIVE
"SUSTAINING BOTTOM LINE IMPACT"
Case Study - Presentation
From an operational environmental sustainability
point, exploring how to help clients become more
sustainable from an operational viewpoint, and
how this has impacted bottom line by way of
savings
-Cheryl Speechley, Environmental Mgr,
Tetrapak
*
2.55 : SESSION SIX
Case Study - More Sustainability (TBA)
*
3.35 : Afternoon Tea
#
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