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"MERCHANDISING MAKEOVER" SEMINAR
This is the seminar the industry has been calling for...it is the seminar that gets down to 'business' - and provides information you can take back to the office and put into action.
Coles Group will be part of the sessions delivered on the day.
Has merchandising virtually ignored multiculturalism?
Has it overlooked demographic and transactional data, which can contribute to creating your own store-specific marketing and merchandising strategy?
The seminar will provide a unique opportunity to exchange ideas with colleagues and industry experts.
The seminar is about enhancing and increasing sales
EVENT : "MERCHANDISING MAKEOVER" SEMINAR
AWARD : Delegates will be awarded a 'Certificate
in Strategic Merchandising'
DATE : Thursday, 4th December 2008
VENUE : Melbourne Business School (part of Uni of
Melb), 200 Leicester Street, Carlton
TIMES : 9.00am - 3.30pm
COST : 'Earlybird'
$330 (inc GST, luncheon etc) additional
delegate $220
FULL FEE : from December 10th $440 per place
BOOKING : Email - salesstrategy@bigpond.com or
telephone Graeme (03) 9848 5515
PROGRAM
9.00am : REGISTRATION
9.20 : WELCOME
*
9.25 : COLES GROUP STEPS UP TO MERCHANDISING
Coles Group steps up to the merchandising 'plate' to work through the issues of future value to Coles and to explore fresh areas of interest to supplier companies. John Durkan, will share ideas and thinking with attendees
-John Durkan, Director of Merchandise, Coles Group
*
10.15 : RESEARCH TRENDS
from major research company. More details shortly.
*
11.05 : Networking morning tea
*
11.30 : CONSUMER DECISION TREES
Some recent studies show that typically a customer spends 10-15 seconds shopping items within a category (Du Pont Study published in Progressive Grocer)and 80% of customer purchasing decisions are made at the shelf (POPAI)
This session looks at what Consumer Decision Tree’s (CDT) are and how CDT’s can to be used as a basis for creating Consumer lead Layouts. Part of the presentation will look at effective ranging decisions in light of CDT outcomes and some tools that could be used to build a tactical shelf strategy. These strategies would form the base or parent planograms that are presented to retailers.
*
12.20 : CASE STUDY - PRESENTATION TBA
*
1.10 : Networking Luncheon
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2.10 : PRESENTATION TBA
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2.40 : CASE STUDY/PRESENTATION
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3.30 : PRESENTATION TBA
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4.20 : SUMMARY
4.30 : Close
Main Menu |
ASI Background/Mission/Objectives |
Management |
National Advisory Committee |
Institute Events |
FAQ |
Continuing Education |
Membership |
Promote with ASI |
Contact ASI
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