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Sales Qualification Board
SALES MASTERY SALES MANAGEMENT MASTERCLASS 2009
A SPECIAL SALES MANAGEMENT ONE-DAY SEMINAR
SALES MANAGEMENT MASTERCLASS 2009
A SPECIAL SALES MANAGEMENT ONE-DAY SEMINAR
Each attendee will earn their 'CERTIFICATE IN STRATEGIC SALES MANAGEMENT' 2009
Melbourne - Thursday, 26th February 2009
VERY LIMITED PLACES
Ensure sales management 'hit the ground running' for the tight market in 2009 by involvement in the first ever self-directed learning based sales management program to tackle 2009 current and emerging vital issues.
The issues and outcomes include;
-Developing the Most Adaptive Sales Team
-Eradicating Sales Costs
-Enhancing Sales Commitment
-Shorter Cycles Win More Sales
-LESS Activity for MORE Sales
-Eliminating the Oldest Profession - Discounting
-Eliminating the Fear Factor - Attitude for Altitude
Sales Management are under increasing scrutiny - and results are ALL that count. Delegates will together discern, discuss, debate, exchange and absorb 'fresh' thinking and approaches borrowed from the very latest trends in USA and Europe...and presented for the FIRST TIME in Australia.
These moves have taken account of the issues arising from the financial crisis, and invoked immediate action to amend and attend to the increasing costs and, often, moderate sales outcomes within companies.
Many of the sessions will be interactive. In a room filled with expertise, why not lean occasionally on those skills and experiences?
The outcomes are simple.
MORE SALES with reduced costs, and IMPROVED MORAL and ATTITUDES via 'smarter' management.
AWARDED: Each attendee will earn their 'CERTIFICATE IN STRATEGIC SALES MANAGEMENT' 2009
VERY LIMITED NUMBERS
EVENT : SALES MANAGEMENT MASTERCLASS 2009
AWARD : 'Certificate in Strategic Sales
Management 2009'
DATE : Thursday, 26th February 2009
VENUE : Melbourne Business School, University of
Melbourne, 200 Leicester St, Carlton
PARKING : Available (nearby)
COST : $220 (inc GST, luncheon, breaks),
additional delegate $110, third delgate FREE
BOOK NOW
BOOKINGS - email salesstrategy@bigpond.com or telephone (03) 9848 5515
MAXIMUM THREE DELEGATES PER COMPANY
COMPANIES MAY BOOK PLACES NOW, AND PROVIDE NAMES LATER
PROGRAM GEARED FOR SENIOR AND/OR ASPIRING MANAGEMENT
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PROGRAM
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Thursday, 26th February 2009
8.30am
REGISTRATION
8.55
WELCOME
Graeme Orr, CEO, Sales & Marketing Institute
9.00
SESSION ONE
9.50
SESSION TWO
10.40
Networking Morning Tea
11.00
SESSION THREE
Ever wondered why consumers behave the way they do? And what motivates them to spend their money? It is now well accepted that emotional and non-rational processes play a crucial role in determining consumer purchasing decisions. Increasingly, neuromarketing is being used to understand the emotional impact of consumer advertising. This session will explore how neuromarketing can be used to identify key images in media POS and packaging. Examples will be drawn from Neuro-Insight case studies to illustrate the combination of neuromarketing and consumer perception can be used to maximise the impact of advertising at key sales points.
-Richard Silberstein, Swinburne University
11.50
SESSION FOUR
12.40
Networking Luncheon
1.45
SESSION FIVE
2.35
SESSION SIX
3.25
Networking Afternoon Tea
3.45
SESSION SEVEN
4.25
SESSION EIGHT
5.00
CLOSE
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Management |
National Advisory Committee |
Institute Events |
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