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"MERCHANDISING MAKEOVER" SEMINAR
"MERCHANDISING MAKEOVER" SEMINAR
This is the seminar the industry has been calling for...the seminar that gets down to 'business' - and provides information you can take back to the office and put into action.
With Coles Group John Durkan presenting a session, along with other presentations and an interactive case study this will be an opportunity to expand the horizon for merchandising management and executives.
The seminar will provide a unique opportunity to exchange ideas with colleagues and industry experts – and is about enhancing and increasing sales
EVENT : "MERCHANDISING MAKEOVER" SEMINAR
-including a session from Coles Group
AWARD : Delegates will be awarded a 'Certificate in
Strategic Merchandising'
Coles Group Director of Merchandise explores the 'now and future value' of merchandising - one of five 'up close and personal' merchandising discussion, discourse, strategy and debate sessions - as brands wrestle for vital shelf space across all retailer groups.
Join your peer management from; Parmalat Australia, Blackmores Ltd, HJ Heinz Australia, Coca-Cola Amatil, McPhersons Consumer Products, McCain Foods, John Sands, Formrite Group, Unilever Australasia, Murray Goulburn Co-op, Simplot Australia, Ross Cosmetics, Fosters Group, Sara Lee, Downes Brokerage, Select Harvests, McCormick Foods, Smiths Snackfood Co, PZ Cussons, ABC Tissue Products, Nutricia, Crossmark Australia, CPM Australia, Celect Management, Counterpoint, etc,
DATE : Wednesday 11th February 2009
VENUE : Melbourne Business School, 200 Leicester
Street, Carlton (part of Uni of Melbourne)
TIMES : 9.00am - 3.30pm
COST : 'Earlybird' $330 (inc GST, luncheon etc)
additional delegate $220
FULL FEE : from January 15th - $550 per place
BOOKING : Email - salesstrategy@bigpond.com or
telephone Graeme (03) 9848 5515
PROGRAM
9.00am : REGISTRATION
9.20 : WELCOME
9.25 : SESSION ONE
COLES GROUP STEPS UP TO MERCHANDISING
Coles Group steps up to the merchandising 'plate' to work through the issues of future value to Coles and to explore fresh areas of interest to supplier companies. John Durkan, will share ideas and thinking with attendees
-John Durkan, Director of Merchandise, Coles Group
*
10.15 : SESSION TWO
RESEARCH TRENDS and PROJECTIONS
-Nielsen Pacific
*
11.05 : Networking morning tea
*
11.30 : SESSION THREE
BRAND LEADERSHIP - BRAND METRICS MEASURES
-Paul Harmer, The Brand Surgeon
*
12.20 : SESSION FOUR
PRESENTATION"SMELL OF SUCCESS"
Air Aroma uses the power of scent to help retailers around the world improve the overall ambiance in their stores and create a stronger connection between their brand and consumers. Marijn Kortekaas will explain why scent marketing is the latest frontier as part of retailers' merchandising strategies, discuss interesting local and international case studies and will have delegates
test how good their noses really are.
- Marijn Kortekaas, Commercial Director, Air Aroma International
*
1.10 : Networking Luncheon
*
2.10 : PRESENTATION - TBA
*
2.40 : CASE STUDY/PRESENTATION
*
3.30 : Summary
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