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# # EVENTS 2010**EVENTS 2010**EVENTS 2010 Further details - see 'SMI Events' (scroll down) * ---proudly commended/supported by the australian sales & marketing institute---  REDUCED COSTS, LESS WASTE, SOCIAL RESPONSIBILITY – TOWARDS AN AUSTRALIA WITHOUT HUNGER ABS data tells us that 13.2% of Australians are vulnerable to going hungry. Foodbank aims to address that by increasing the 18 million kilos of food distributed last year to 50 million. If you are spending money on the ever-increasing costs of sending good, edible food to landfill, think again. The no-cost solution that’s fully tax deductible – don’t dump it, Foodbank it. The Institute calls on ALL Australians to support FOODBANK, a non-profit group committed to ending hunger in Australia. A series of terrific companies - led by Woolworths, Coles, Aldi, IGA and their major suppliers - have made substantial donations of food and grocery items to Foodbank and big savings along the way. Why not join them? All food manufacturers, supplier companies, importers and wholesalers are urged to contact FOODBANK - www.foodbank.com.au, John Webster 0408 680 788 in Sydney, Greg Warren 0412 368 078 or Mike Cannon 0417 343 574 in Melbourne without delay Tuesday 31st August :: Melbourne FMCG "TRADE MARKETING STRATEGY" -Melbourne Trade promotions are becoming a 'dime a demo' - with a lot of money being expended and so little ROI. Some companies have moved to smarter strategies which increase impact, secure more interest, show impressive ROI...and sell more of brand. Catch this seminar...Member $330 additional attendee $220 Bookings at email This e-mail address is being protected from spambots. You need JavaScript enabled to view it . 14th September 2010 :: Sydney  DRINKING MATTERS Seminar
Time to explore the progress, and future, in the drinks/liquor marketplace in supermarkets and related national bottleshops. Join Matt Cole, National Marketing Manager, Woolworths Ltd as he discusses 'where now' and 'where next' in a half-day seminar focusing on the liquor sector.
Additionally, a major research company will explore the trend and growth in this industry as well as a smarter branding session from Landopr Associates, who have a number of clients in the field.
EVENT "DRINKING MATTERS" Seminar
DATE Tuesday, 14th September VENUE Macquarie Graduate School of Management, Macquarie Park TIMES 9.00am-12noon COST Member $330 (inc GST) additional delegate $220 (if you received an email from SMI, you are a member) Non-Member $550
BOOK
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 Sydney :: 15th September 2010 :: Sydney
SUSTAINABILITY REALLY MATTERS Seminar
EVENT : FMCG 'SUSTAINABILITY MATTERS' Seminar
DATE : Wednesday, 15th September 2010
VENUE : DDI Adwork Boardroom, Level 1, 220 Pacific Highway, Crows Nest
TIMES : 9.00am-11.30pm
COST : Member $88-00 (inc GST)
BOOKINGS : Limited Places Email
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or
telephone Graeme (03) 9853 5101 Tuesday, 12th October :: Melbourne (with Coles speaker)
SUSTAINABLE BRANDS ON SHELF  SUSTAINABILITY ON SHELF Seminar Consumers are raising the bar and expecting much more from the brands they choose. Tomorrow's winning brands will strike a better balance between people, planet and profit. The sustainable brands will provide smarter, healthier solutions as they delight in design and compete in performance - with diminishing carbon footprint, authentic benefits...and pride of place on the supermarket shelf.
Majella Allen, Sustainability Manager at Coles will speak on priorities and progress at this major company and thinking about some future moves. The key aspect, for supplier companies, is to think clearly about the ramifications and advantage of sustainable brands - as Coles moves to sustainable "high ground", it will be essential for supplier companies and brands to be there as well.
Additionally, other speakers, including a great sustainability case study...
Email bookings are acknowledged, paperwork sent in post
EVENT : SUSTAINABLE BRANDS ON SHELF DATE : Tuesday, 12th October 2010
TIME : 9.00am - 12.00pm
VENUE : Melbourne Business School, University of Melbourne,
200 Leicester Street, Carlton COST : Member $330-00 (inc GST) additional delegate $220
(if you received email from SMI. you are a member)
: Non-Member $550-00
BOOKINGS: Email
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or telephone
Graeme 613 98535101 * Tuesday 19th October (Melbourne) FMCG 'FIGHTBACK :SQUEEZING PRIVATE LABEL' Seminar * Tuesday, 26th October :: Melbourne SALES & THE BRAND RIPPLE Seminar More customers, More sales, Smarter brand strategy and Creating 'sticky' customers Sales Professional Certificate 2010 Tuesday, 26th October :: Melbourne Business School, University of Melbourne Leading companies have deserted the past practices of 'hit and miss' push sales techniques and trends, rather adopting a more powerful emotive proposition which creates buyers of your product and services moreover creating 'sticky' advocates. Managing sales gets much easier when we stop treating sales like a black art - and instead distil the science. There is a distinctive sales process from first call to close, utilised by the top 5% in every industry sector and sales environment. In this action oriented workshop, Wayne Goodings from Level Five will put you on this proven pathway to an acknowledged and measurable sales success." The second vital element in enhancing sales and creating sticky customers is the fast emerging area of brand psychology and “The Brand Ripple Effect” - the experience and impact of your brand offer in the marketplace and the relationship between a “brand and the consumer. This dynamic session will leave you with a fresh perspective on the psychology of your brand proposition and the customers deeper wants, needs and desires. This session will be led by Paul Harmer, who is the author of Brand Glue (How to Attract and Create Sticky Customers) and acknowledged as leading business advisor, The Brand Surgeon. The third session applies the world best practice thinking in customer experience transformation across all delivery channels (through the use of case study) the simple steps to transform and retain customers. The outcome is for your company sales or service offering to report higher levels of customer satisfaction or transformed sales results for 20% less cost - within months - without investing in technology. David Jaffe , partner at LimeBridge Australia, is the co-author of best seller in the USA 'The Best Service is No Service' and knows well the art of transforming customer experiences. This will be a thought provoking seminar which delivers. THE OPPORTUNITY !!! Transform Your Thinking & Grow your Sales EVENT : SALES & THE BRAND RIPPLE EFFECT DATE : Tuesday, 26th October 2010
CERTIFICATE: 'Sales Professional Certificate 2010'
VENUE : Melbourne Business School, University of Melbourne
TIMES : 9.00am - 12.30pm
COST : $169-00 (inc GST)
BOOKINGS : Email
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or telephone Graeme 613 9853 5101
 COMING SOON :: TBA "COSTCO CEO LUNCHEON" - Sydney * Friday, 8th October 2010 :: Melbourne "MYER MATTERS" LUNCHEON Join CEO Bernie Brookes in an essessment of the retail world from Myer Selling fast........ COMING SOON :: HARDWARE LUNCHEON WITH 'MASTERS' (Sydney) Here comes some detail - as the fast emerging competitor to Bunnings shares ideas and thinking... ************************************************************** PAST EVENTS - PAST EVENTS - PAST EVENTS ************************************************************** FMCG :: PRIVATE LABEL/HOME BRANDS ON THE MARCH Sydney :: Tuesday, 22nd June 2010 Private label, or home brands, are on the march. The public are increasingly accepting retailer brands and the options are opening for more products to be part of the PL movement. The GM Private Label at Woolworths, Rod Evenden, will outline "where now" and "where next" at Australia's largest retailer. Other speakers will tackle 'Better Branding' and the latest research on private label/home brands. ### Proudly sponsored by Six Degrees Executive - www.sixdegreeesexecutive.com.au -nationally acknowledged in FMCG & Supply Chain Recruitment * FMCG : MERCHANDISING MATTERS Seminar Sydney : Tuesday, 25th May 2010 Join the most senior Director of Merchandising in the country, as Greg Foran, Woolworths Ltd explores the future face of retailing - with two other challenging speakers in this half-day seminar on vital merchandising aspects. Proudly sponsored by Foodbank - an Australia without hunger - www.foodbank.com.au * FMCG 'INNOVATE OR DIE' Seminar Tuesday, 4th May 2010 :: MGSM Macquarie Park NSW -including a senior manager from Woolworths speaking on the importance of innovation -and keeping Woolworths 'in the loop'. SOLD OUT * "FMCG MANAGEMENT 'STRATEGY & STIMULUS' LEADERSHIP SUMMIT" Sydney - Tuesday 13th April 2010 Macquarie Graduate School of Management, North Ryde The eighth annual FMCG Management Leadership Summit tackling current and emerging issues confronting senior management * SOLD OUT***SOLD OUT***SOLD OUT SALES : "EMPOWERING BETTER SALES PERFORMANCE" - Tuesday, 16th March 2010 The new strategy and an even more effective tool for enhancing team performance... * SOLD OUT***SOLD OUT***SOLD OUT ADVANCED SALES MANAGEMENT Seminar I Sydney - Thursday 11th March 2010 Macquarie Graduate School of Management, North Ryde :: 9.00am -12.30pm Your role as sales manager is to identify your team consistently replicate your best practice Sales Process.... * SOLD OUT***SOLD OUT***SOLD OUT ADVANCED SALES MANAGEMENT Seminar I Melbourne - Thursday 4th March 2010 Melbourne Business School, University of Melbourne :: 9.00am -12.30pm Your role as sales manager is to identify your team consistently replicate your best practice Sales Process.... * SOLD OUT***SOLD OUT***SOLD OUT "IMPRESSING THE FMCG RETAILER" Seminar (Melbourne) Melbourne - Tuesday, 23rd February 2010 The art of presentation to retailers - and similar - has been dramatically transformed... * SOLD OUT***SOLD OUT***SOLD OUT METCASH LUNCHEON (Sydney) Friday 19/2/2010 Join Andrew Reitzer CEO Metcash Ltd in Sydney on to discuss the 'now and next' scenario at one of Australia's leading retailers.... Sponsored by acknowledged FMCG recruitment firm http://www.sixdegreesexecutive.com.au * RITCHIES LUNCHEON (Melbourne) 12/2/2010 Join CEO Fred Harrison over lunch at Morgans @ 401 2009 Melbourne FMCG : "INDEPENDENTS' RISING" Tuesday, 8th December 2009 Peter Noble Foodworks and three other speakers... * FMCG 'ESCALATOR INSIGHTS' SEMINAR Wednesday, 9th December 2009 A discussion about background & strategies... COMING :: TBA "FRANKLINS CEO LUNCHEON" - Sydney COMING - 8th October 2010 - Melbourne "MYER MATTERS" LUNCHEON (with CEO Bernie Brookes) |
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