ADVISORY Committee






The Australian Sales & Marketing Institute Incorporated is a professional non-profit association, which formed in 1994 as the Australian Sales Institute, amended its name by member vote in 2000 to include ‘marketing’.

The Institute includes an elected Advisory Committee – affectionately termed ‘the Board’ – who contribute by supporting/assisting management from time to time about program ideas, strategic thinking and occasional event suggestions to the appointed management.

The current committee is;

Mike Cannon
(National President)

Manfred Barone
(President – Victoria)
-Sales Consultant ; Premium Retail Solutions

Hilary Lamb
(President – NSW)
-HR Director ; Crossmark AsiaPacific

Paul Harmer
(Hon Treasurer)
– The Brand Surgeon

Dr Marilyn Healy
Senior Lecturer Business
QUT School of Intl Business

Scott McLaughlin
Commercial Director – 4th Party Pty Ltd

David Parnham
Director ;  Pulse Plus

Craig Scroggie
-CEO NEXTDC & Adjunct Prof, La Trobe University

The Institute invites each to alert others of your role as an ADVISORY COMMITTEE member.  The group (minimum five, maximum 12) are elected and, from time to time, additional members are seconded to the group.

The Rules require that no more than three advisory committee members are involved in consultancy roles, as it is preferable the members bring the voice of company management to the ‘advisory table’.

Time Commitment
The time commitment is extremely limited. Occasional telephone calls or emails from Institute CEO seeking your thoughts/reactions is usually negligible. We acknowledge your time is valuable and the Institute enjoys having a person/s to contact in need for a quick chat.
The Advisory Committee meets on very limited occasions, largely as there are insufficient resources for such gatherings – mostly working within an email/telephone format with the appointed management.

THE INSTITUTE BACKGROUND (at end 2017 financial year)
The Institute membership comprises 77% sales management and 19% in marketing management. The Institute, an incorporated association, has an elected committee with 4,800 plus members across Australia, conducting regular events predominantly in Sydney and Melbourne.

The Institute removed membership fees over the years and generates revenue by presenting events, seminars and educational sessions designed to actively press for enhanced sales practice and integrity. The Institute actively supports continually updated sales thinking, education and training, striving consistently for improved process by individuals while encouraging the building of customer focused, solution-based sales relationship approaches. The key objective is building an era of professional and ethical sales practices.

The Institute has also actively discouraged commission-only sales and taken up complaints by consumers about questionable sales practices.