The continuous changes and growth generated by Coles imposes immense commercial responsibility on supplier companies to continually be updating and enhancing the needs imposed ‘by the shelf’. Accordingly, retailers are constantly searching for advantage.

This is a vital partnership with retailers – such as Coles – who need levels of smarter thinking and innovation – to advantage the extending partnership outcomes. Every day, thousands of retailers open their doors to scrambling consumers – and Coles needs suppliers ‘stepping up’ to meet the ongoing daily challenges.





Alex Freudmann, Director Fresh Foods at Coles (taking care of bakery, meat, deli and fresh produce) is a long serving skilled category executive. He will speak on the Advantage Coles to our suppliers to catch up on the latest category thinking. Alex has the business reports from Brad Gorman Fresh Produce General Manager and John Haggett, Bakery General Manager. If you want to catch up on category issues, consider joining our session and Q&A. Alex looks forward to sharing info and exploring avenues of issues and thinking with suppliers and would-be suppliers.


Grant Davidson, Managing director at Davidson Branding is all about growth. He will present on Australia’s health conscious consumer and how to change to win their hearts and minds – from a study of 50,000 interviews. This is your consumers sharing real stuff. Grant is a highly accomplished speaker with solid background in advertising and creative strategy – with almost 30 years of experience in brand communications…working with 16 of the worlds top 1200 brands, 10 of Australian top 50 retailers and 20 of the 50 ASX top 50 companies. He is also a three time Harvard Business School attendee. He is ready for the branding challenge – and looks forward to share with you.

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Luke Oldridge, Director, Marketing Sales & Effectiveness at Nielsen will speak about Pricing & Ranging Analytics resulting in some interesting analysis just made available.


This above seminar will update on Coles category, branding effectiveness and pricing & ranging for your suppliers vital information. BOOK NOW


No Media | Private exchange with Suppliers



DATE              : Tuesday 26th June 2018

VENUE           : Melbourne Business School, 200 Leicester St Carlton

TIMES             : Registration: 9.15am | Start 9.35am | Finish (abt) 12.30pm

PARKING        : University Car park (Machines $20 per day)

EVENT COST : $330-00 (inc GST) additional $220-00


BOOKING      : Email or call Graeme 0418 138 295