COLES CATEGORY 26/6

COLES CATEGORY ADVANTAGE

FOUR VITAL SEMINARS:: 

The continuous changes and growth generated within category activity imposes huge commercial responsibility on supplier companies to continually be updating and enhancing the needs imposed ‘by the shelf’. Accordingly, retailers – driven by supplier management – are constantly searching for advantage. This includes a vital partnership with retailers – such as Coles – who require smarter thinking and innovation – to advantage the extending partnership outcomes. Every day, thousands of retailers open their doors to an array of supplier products…and category aspects need to achieve increasing sales outcomes.

‘PRICING & RANGING ACROSS THE SUPPLIER ‘SHELF’

Luke Oldridge, Director, Marketing Sales & Effectiveness at Nielsen will present on Pricing & Ranging Analytics resulting in some fascinating analysis just made public.

Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population.

For suppliers, pricing is integral to your product(s) and range aspects is under constant pressure for supplier products. This is an ‘information’ takeaway seminar – with latest updated accuracy and strategy which can form an essential part of your own supplier responses – and keep your company ahead where it really counts!

‘DRIVING SUCCESS WITH SHOPPER LED PLANS’

‘Shopper tracker’ works with 10 retailers and over 80 suppliers across the Grocery, Pharmacy, Petrol & Convenience and Liquor industries. With over 150,000 in depth shopper interviews every year and 1000’s of in store shoppers researched, Shopper Tracker provides an extensive amount of shopper insights and are experts in helping suppliers and retailers drive growth.

During this session explore the shopper through the retailer lens. Learn how shopper insights can be utilised to enhance your joint business planning, build retailer relationships and optimise investment plans for growth. Nancy Truscott leads the innovation and business development for Shopper Tracker ANZ.  With over 25 years’ experience within major blue chips heading up commercial, category and strategic functions, she has a passion for understanding the shopper and driving this through to your decision making. With strong track record of working with retailers and suppliers to build collaborative commercial plans, Nancy will share the latest shopper thinking and challenge you to activate your data.

‘CATEGORY INNOVATION AND ADVANTAGE AT COLES

Alex Freudmann, Director Fresh Foods at Coles is a long serving and skilled category executive. Category aspects remain integral at Coles and suppliers are at the forefront of building product sales across the country. He will speak on the Advantage Coles to our supplier companies who will catch up on the very latest category thinking –  join our stimulating session and the exchange of informal information and responses via our Q&A. Alex looks forward to sharing info and exploring avenues of a range of category issues and thinking with suppliers – and would-be suppliers.

SUPPLIER BRANDING CHALLENGE FOR GROWTH

Grant Davidson, Managing director at Davidson Branding is all about growth. He will present on Australia’s health conscious consumer and how to change to win their hearts and minds – from a study of 50,000 interviews. This is your consumers sharing real stuff. Grant is a highly accomplished speaker with solid background in advertising and creative strategy – with almost 30 years of experience in brand communications…working with 16 of the worlds top 1200 brands, 10 of Australian top 50 retailers and 20 of the 50 ASX top 50 companies. He is also a three time Harvard Business School attendee. Grant is ready for the branding challenge – and looks forward to share with you.

The above seminars will further update on Coles category, branding effectiveness, pricing & ranging and more on the shopper prism – for your suppliers to consider and absorb vital ‘use now’ information. BOOK NOW !

No Media | Private exchange with Suppliers

EVENT            : ADVANTAGE CATEGORY with COLES
DATE              : Tuesday 26th June 2018
VENUE           : Melbourne Business School, 200 Leicester St Carlton
TIMES             : Registration: 9.15am | Start 9.35am | Finish (abt) 12.45pm
PARKING        : University Car park (Machines $20 per day)
EVENT COST : $330-00 (inc GST) additional $220-00

 

BOOKING      : Email salesstrategy@bigpond.com or call Graeme 0418 138 295