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THE SALES & MARKETING INSTITUTE IS LINKED TO PROFESSIONAL SALES ASSOCIATIONS IN SEVERAL OVERSEAS COUNTRIES - PARTICULARLY IN THE ASIAN REGION. YOUR INTEREST & SUPPORT IS MUCH VALUED.
IF YOU CAN TAKE PROVOCATIVE ANTI-ADVERTISING THINKING - READ 'ADBUSTERS'
IF YOU ARE INTO BRANDS, TRY 'CUSTOM' ADVERTISING...HOW LONG BEFORE TATTOOS
WILL INCLUDE BRAND ADVERTS - SUCH AS 'WAL-MART', 'COCA-COLA', 'APPLE',
'BUNNINGS' OR 'VB' - HMMM LETS HOPE 'THE METROPOLITAN MUSEUM OF ART' AD DOESN'T TAKE OFF...
FIRST CAME NLP (Neuro Linguistic Programming)...NOW COMES THE 'LEFT LEANING' STRATEGY
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SCIENTISTS HAVE BEEN AT IT AGAIN - DISCOVERING THAT LEANING LEFT LEADS TO A 'REDUCED' OUTLOOK ON LIFE. RESEARCH SUGGESTS IF SOMETHING HAS GONE DOWN IN YOUR ESTIMATION, CHECK YOUR STANCE. LEANING TO THE LEFT ENCOURAGES PEOPLE TO UNDERESTIMATE EVERYTHING FROM THE HEIGHT OF BUILDINGS TO THE NUMBER OF MICHAEL JACKSON CHART-TOPPERS. TO DISCOVER IF BODY POSITIONS INFLUENCE VALUE ESTIMATIONS, ANITA EERLAND AND HER COLLEAGUES AT ERASMUS UNIVERSITY (ROTTERDAM, NETHERLANDS) HAS BEEN UNDERTAKING A SERIES OF TESTS. HMMM, NOT SURE WHAT HAPPENS IF YOU ARE LEFT-HANDED. BUT MARTIN FISCHER AT POTSDAM UNIVERSITY (GERMANY) RECKONS THERE MAY BE A DIFFERENT EFFECT AMONG PEOPLE FROM CULTURES THAT COUNT FROM RIGHT TO LEFT.
NOT SURE WHAT ALL THIS MEANS FOR SALES PRACTICE...PERHAPS BEST NOT TO USE NLP TECHNIQUES WITH A LEFT-LEAN STANCE... :)
BRANDING NEWS
BRANDING NEWS
The Australian Marketing Institute - a professional association for the marketing profession - has been working away on a special project and has just announced a new recognition: ISO10668--BRAND VALUATION. Well done AMI!!! If you have valued brands and want them protected around the world, contact the AMI at www.ami.org.au or call 1300 737 445 for more details.
COMING SALES & MARKETING INSTITUTE EVENTS...
2012
2012
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YOU'RE HIRED !! A transformative breakfast for sales MELBOURNE 7/2/2012
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LONGEVITY TWELVE : FMCG MANAGEMENT SUMMIT SYDNEY 14-15/2/2012
(FMCG Management ThinkTank)
Macquarie Graduate School of Management
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AVENGING PRIVATE LABEL
How to Combat Retailer Brand Challenges
No Retailers | No Media | No Snitches | FMCG Private Session
Melbourne :: Tuesday 28th February 2012
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THE ART OF DIGITAL PRESENTATION
-across multiple devices
Melbourne :: 1st March 2012
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SALES DIAGNOSTIC RELATIONSHIPS
The New Strategic Selling Methodology
Certified by Australian Sales & Marketing Institute
RMIT University Melbourne : 16 & 23 March 2012
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INDEPENDENTS <
> INDEPENDENCE Seminar
MGSM Sydney :: 3rd April 2012
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ALDI LUNCHEON (Almost Sold Out!!!)
Friday 11th May 2012 :: Sydney
Join Stefan Kopp, Managing Director Buying with ALDI for a presentation
on 'where now, where next' at ALDI
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COMING PROGRAMS IN 2012 - COLES MERCHANDISE SEMINAR; WOOLWORTHS BUYER STRATEGY SEMINAR; Dates To Be Advised
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MORE DETAILS
http://www.gosalesmarketing.com/index.php?option=com_content&view=section&id=1&Itemid=29 - or on 'SMI EVENTS' at top of screen for MORE event details
SALES STUFF | NEWS | VIEWS | TWEETS | LINKS | THOUGHTS | COMMENTS | THEY SAID WHAT..!!
SALES STUFF | NEWS | VIEWS | TWEETS | LINKS | THOUGHTS | COMMENTS | THEY SAID WHAT..!!
SALES STUFF | NEWS | VIEWS | TWEETS | LINKS | THOUGHTS | COMMENTS | THEY SAID WHAT..!!
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"...5,127 prototypes of the bagless vacuum cleaner before success...get the message, don't give up"
-James Dyson, Dyson
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"If I'd asked customers what they wanted, they would have said a faster horse"
-Henry Ford, The Ford Company
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“Never write if you can speak; never speak if you can nod; never nod if you can wink...and never put it in email”
-Eliott Spitzer, New York Attorney
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"It is not the strongest of the species that survives...It is the one that is the most adaptable to change"
-Charles Darwin
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"A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so"
-Mahatma Gandi
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"If you can meet with Triumph and Disaster, and treat those two imposters just the same...""
-Kipling
CARDS...EVERYWHERE CARDS !!!
WELCOME TO A 'DIFFERENT' KIND OF CARD.
'REWARD YOURSELF' IS A CARD PROVIDED TO STAFF (AND OTHERS) AS A REWARD FOR WORK WELL DONE. THE CARD CAN BE USED IN SCORES OF NATIONAL RETAILERS - WITHIN THOUSANDS OF STORES ACROSS AUSTRALIA
'REWARD YOURSELF' - CALL INCENTIVE HOUSE ON 1800 636 434 OR CHECK OUT AT www.rewardyourself.com.au
ALTITUDE AVIATION PROVIDE A RANGE OF BUSINESS JET AIRCRAFT & HELICOPTERS ACROSS AUSTRALIA.
BUSINESS EXECUTIVES TRAVEL WITHIN AND OUTSIDE AUSTRALIA FOR VITALLY IMPORTANT MEETINGS - AND THE JETS ARE AVAILABLE ON SHORT NOTICE. CALL 1800 747 300 FOR FURTHER DETAILS OR VISIT www.altitudeaviation.com.au
THE INSTITUTE ACKNOWLEDGES A SOCIETY THAT IS STRONG ON GIVING - AND REQUESTS YOU/YOUR COMPANY CONSIDER GIVING BACK TO THE WIDER COMMUNITY. THE INSTITUTE SUPPORTS - AND REQUESTS MEMBERS & COMPANIES TO CONSIDER SUPPORTING - 'GOOD CAUSES' (below) OR ANY OTHER VALUED CAUSES KNOWN TO YOU/YOUR COMPANY...
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FOODBANK AUSTRALIA - www.foodbank.com.au
Delete Food Waste. Eradicate Hunger across Australia. Start here...
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YALARI INDIGENOUS EDUCATION
Educating Indigenous Youth. Uplifting Minds - www.yalari.org
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Funding & supporting the indigenous food fund - http://www.coles.com.au/About-Coles/Community/Coles-Indigenous-Food-Fund.aspx
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